Comfy is introducing the 3C Developmental Cycle Concept, developed by Comfy Pedagogical House (CPH)

Tel Aviv, Israel, February 2nd, 2006

Comfy Pedagogical House - the research and development team behind Easy PC -the unique toddlers' play & learn keyboard and software, have presented today Comfy's 3C Developmental Cycle Concept, which aims to leverage child curiosity, while promoting and maximizing effective learning through fun play.

That magic "spark" in a toddler's eyes when playing on his Comfy Easy PC is what CPH refers to as Comfy's magic effect. CPH believe that this magic is created from the combination of Curiosity + Challenge + Confidence, creating the 3C's Developmental Cycle. At Comfy we believe in challenging your child's natural-born curiosity to fulfill his outmost potential, enabling him to develop new learning skills and self-confidence through fun play."

By providing comfy's age/developmental appropriate contents software, we expose young minds to a rich interactive environment in order to challenge their natural-born curiosity and take them into a journey of learning through play and exploration, enabling the development of new skills and pattern of thoughts, utilizing his capabilities to the fullest.
The Comfy system develops self-confidence by enabling the child to play independently, being able to control the activities as an active participant rather than a passive one. Acquiring this sense of control improves the child's confidence and self-esteem and is the base for building a positive, stable personality as well as healthy human relationships.
"Avoiding child's frustration is one of the elements we have asked our CPH to address in developing the Comfy system", says Mr. Shahal, Comfy CEO. "Always providing a positive response and taking the child just as far as he can go at each stage".

Comfy's Easy PC is a toddler's first PC learning system, which enables your child to learn and play with the PC as early as 12 months. Comfy's educational and entertaining platform opens up a whole new world of interactive experiences. The unique keyboard with large colorful buttons and friendly animated characters inspires and motivates effective learning. The specially designed software offers various levels of developmental learning that grows with your child, who will continuously enjoy and discover exciting and challenging activities.

Furthermore CPH has included the Parents'/caregivers' role in maximizing Comfy 3C's System by:

• Choosing correct software contents for your child's age/developmental level from the extensive range.
• Sharing quality time together playing and sharing fun, educational moments together.
• Teaching more languages, as in your Comfy system you get up to 18 additional languages, enabling you to switch from one language to another and learn with your child new words in different languages.
• Connecting Comfy's contents to real life helping the child to understand and accept day-to day rituals and find them more enjoyable.

"We are delighted with CPH extensive and dedicated work", says Mr. Shahal, Comfy CEO. "Their identification of latest discoveries & trends in child development and learning processes, enable us to introduce more developmental interactive fun learning products."

About the CPH

Comfy Pedagogical House (CPH) is the research and development arm of Comfy responsible for accumulating all knowledge and information, identifying latest trends in child development and learning processes, in order to translate them into interactive fun-learning products.

CPH activities include research and field-testing, involving many experts from various fields that together form the wide knowledge base of Comfy's activities.

CPH is the developer of Comfy's unique 3C Developmental Cycle™ to leverage child curiosity, while promoting and maximizing effective learning.

About Comfy

ComfyWare Ltd. is an international company specializing in creating interactive software and integrated hardware products for children as young as 12 months. With Comfy, both toddlers and young children from ages one to five can enjoy the rich world of computer edutainment through interactive multimedia products, without having to use a mouse or a standard keyboard.
Since its establishment in 2003, the company's products have been sold across the globe, translated into 18 languages, and have won numerous awards for its high-quality edutainment products.