Comfy Launches New Line of Comfy Keyboard and Software Titles

Nurnberg, Germany, February 5, 2004

Comfy, the creator of a toddler's play & learn PC keyboard and software, today announced at the 55th Spielwarenmesse International Toy Fair the launch of its new products line The new USB Comfy Keyboard ™ - Easy PC Play & Learn - will feature new software titles of interactive games in 16 different languages for children in age groups, 1-3 and 3-5 years. The Comfy Keyboard™ also enables toddlers and preschoolers their first Internet experience by entering a secure Internet environment to explore and influence a rich and fun content world filled with over 120 dynamic activities. Content is updated continually by event, time and place, connecting the child's world to real events in real time.

Comfy was honored in January 2004 with a gold medal at the Concours Lepine for Inventions during the pre-launch of its new product line at the Salon Univers D'Enfants (the Paris toy fair). The prize it was awarded recognized the innovative nature of the Comfy keyboard. The award-winning Comfy product line was created and designed by a pedagogical research and development team to help children learn, explore and understand key subjects in a powerful but easy-to-use environment. The big, illustrated keys, easily gripped handset and Spin-Roller are easily controlled by little hands, without requiring reading skills or use of the computer mouse. This enables the child endless hours of independent and comfortable play while enhancing cognitive, emotional, social and motor skills. "Our mission" says Shai Shahal, CEO of Comfy, is "to be the best edutainer by using technology for the benefit of kids" by offering high quality and educational content in an interactive, fun and challenging way. The new Comfy Keyboard connects to the computer via an easy plug & play USB connection and features content with high quality flash-based animations to spice up the appearance and the child's interactive experience and imagination. Comfy is confident that its product line will penetrate at least 1 out of 4 households due to the rapid increase in the number of worldwide broadband subscribers and more than one PC being purchased per household. "Retailers love our products because we offer the first and only educational game console for children in the multimedia line of products" says Shahal and "is an ideal way to start a child's early development."

About Comfy

ComfyWare Ltd. is an international company based in Israel that develops, manufactures and markets interactive software and integrated hardware products for toddlers and preschoolers, ages one to five. With Comfy, both toddlers and young children can enjoy the rich world of computer edutainment through interactive multimedia products, without having to use a mouse or a standard keyboard.